Rive Droite

Brand identity, logotype and illustration. Petronio Associates, creative agency in charge of the Saint Laurent - Rive Droite launch, briefed Bureau Berger to design the brand identity of the stores in Paris and Los Angeles. Bureau Berger designed complementary hand-drawn lettering and types, as well as a logotype and building engravings for each location.

These creations are featured in each boutique’s product collection by Petronio Associates: business cards, coasters, stirrers, matches, t-shirts….

© Cover picture by Marion Berrin